They're both "developer marketing materials." And Apple's marketing materials aren't "utopian." They're how developer marketing materials have always been written--in a user-centric way because the point of computers is to help humans do things.

Even Balmer-era Microsoft never put out developer materials with anything as user-hostile as saying that a feature "drives engagement." It's a Freudian slip revealing that in the Google ecosystem, the user is the product, not the customer.