Google speaks marketing speak, which isn't a strike against them. They worded it honestly, it's an opportunity for apps to be useful and have more activity for developers. Apple only focuses on it's vision of a power user on Apple having flexibility. It a nice vision but it's not the reality I see on iOS. On Android at least this was already a thing for years since notifications can be app slices.

It's all dependent on frame of reference. Nobody reads Google's developer blog looking for user centric stuff, it's being pitched to devs and their metrics