My gut reaction to this blog post is that the author is underestimating the competition in the TV market. Apple's products are at the high end of the price range, and I see Pioneer's exit as a sign that its very difficult to compete at this point. Pioneer's Kuro line of Plasma televisions produced the highest quality picture (at a high price), but they decided to exit the market and sell their technology to a competitor. Apple also lacks of technology in this space. Unlike computers, high end television manufacturers (not Vizio) are not simply assembly commodity parts in a nice case but are actively developing new hardware technology for next years products.