this is the market working as intended.

search is overridden with advertising, corporate messaging, politics and other moneyed interests. in contrast, users are looking for authentic content and information. those two things are increasingly misaligned.

mozilla is experimenting with a new way for users to find what they want, rather than deferring to google et al. to deliver subpar user experiences.

it may work, it may not, but i’m glad they are trying.

(edit: i probably won’t try it any time soon, due to the privacy concerns voiced here and elsewhere. hopefully mozilla addresses those with a v.2 release and maybe i will try it then)