If you imagine you escape ads when you pay for content, you're going to be disappointed. Even Netflix does paid product placement in 74% of its original series [1]
[1] https://www.businessinsider.com/amazon-hulu-netflix-driving-...
[1] https://www.businessinsider.com/amazon-hulu-netflix-driving-...
The scenes showing "natural" placement are often comically poor or heavy handed, with the logo always turned to camera.
Personally, and of course this is just my opinion, but I would absolutely take product placement shots (even of the variety given by my sibling comments) over 2m of commercials every 10 minutes in the show.
An ad spot interrupts the story and flow of whatever you're watching while you won't even notice a well placed product (Stranger Things Waffles, for example, are a rather good product placement)
Youtube interrupts with ads whereas I believe they used to front load the ads at the beginnng. I'd be way more inclined to respond favoribly to an ad for which I don't already have a negative association: breaking the flow of something I'm already watching.
I can't imagine anyone getting interrupted then buying the product who's advertising just abruptly interrupted something. I wonder how the analytics work on ads meaning what do they consider a success? Just that the ad played? Some action by the user?
Just like web browsing after ad blocking as compared to before, I've found that using youtube-dl (https://youtube-dl.org) just a few times has made me way less patient with this junk whenever I accidentally navigate to the official site.
> I can't imagine anyone getting interrupted then buying the product who's advertising just abruptly interrupted something. I wonder how the analytics work on ads meaning what do they consider a success? Just that the ad played? Some action by the user?
My impression has always been that there is almost no visible penalty for failure in advertising—you can't easily track the people who didn't buy your product because of an irritating ad—that even what must be the tiny success rate is deemed worth the investment.
(I think that also advertisers are in the same boat, relative to this, as consumers are: we want our products cheap, and manufacturers would rather keep them apparently cheap by loading hidden costs (like data gathering and advertising) on us than actually charge us what they're work; and advertisers, presumably, want their ads to work, so the networks would rather use whatever extreme and scummy trick is available if it appears to give them a short-term advantage over other networks than acknowledge the ineffectiveness of that technique.)
Quality advertisers will tell you if an ad sucks and is annoying potential customers (they measure accept/ignore/deny rates of ads).
The internet is a great tool to have a product offering race to absolute zero in both price, features and quality
How? If I don't respond to your ad, then how do you know whether it's because I just wasn't interested, or because I was interested and your ad removed that interest? That is, in this language:
> Quality advertisers will tell you if an ad sucks and is annoying potential customers (they measure accept/ignore/deny rates of ads).
how can you tell the difference between 'ignore' and 'deny'? (I think particularly of Pandora, which plays the same ad over and over and over and over. I don't mind it once, but, the more I hear it, the more I vow never to use the advertised company; yet I have no choice but to sit through it. How can any company measure the negative effect they're having on me in this way?)
Additionally advertisers do have surveys where users are asked about this (usually not many but sufficient to get a first guess).
On youtube the example would be the ratio of people clicking the ad, people letting the ad play out and people skipping it (and then likely also measuring how long it takes for them to click skip once it's available).
It's when it's obvious that it's a problem -- holding on the logo of a laptop, etc.
If a character has to eat, drive, or use some real object -- you might as well use a real one and get paid instead of having to create a fake one.
Another great example is Hello Kitty in "Ant-Man and The Wasp". IMHO, it's a real masterpiece - several seconds of pure focus on the product in slow-motion. And people love the scene, becuase it's surprising, funny and well woven into whole sequence.
Here's the relevant fragment of the trailer if you're interested: https://youtu.be/RPUH-FlVCPc?t=1m34s
Product placement is not intrusive at all.
Especially bad when they make a character say or do something that doesn’t fit with their persona to shoehorn mention of a brand.
Maybe it’s me getting older, but I can’t help but notice product placement, speeding up of shows, Netflix doing the opposite by stretching out shows with useless filler scenes, story arcs introducing unnecessary and tacked on side plots to increase # of seasons, extra sexual and gore content to shock.
It really ruins watching media for me. The last one I really liked was Breaking Bad I think.
Wow, that's really pushing the definition of product "placement". That needs another term like "in-show commercial".
I'm the same. The Netflix version of Black Mirror loses so much impact from the addition of 20 mins of dead filler.
Don't forget overly long and overblown fight and chase scenes that all movies must now have. They just bore me senseless. The first one I saw was fun, probably Blues Brothers, but even back then they were taking the mickey. Never the choreography and humour of Bruce Lee or Jackie Chan. Nowadays at home when a movie starts a fight against the hero, or the car (spaceship) chase I tend to do something else for 5.
Breaking Bad was the best series to come out the US in ages. Even they lost the plot with the insanely long shootout with infinite ammo and insanely bad marksmanship. Thankfully that was a one off so very easy to forgive. :)
Brit series go too far the other way and cram far too much into too few episodes. I've been enjoying Last Kingdom but boy are they spoiling it by cramming two books into every season, with fewer episodes per series compared to the US average.