That's different. It's waaaay less disruptive to see a Toyota logo in the background than to stop the whole show for 5 minutes or show those awful pop-over ads.
The scenes showing "natural" placement are often comically poor or heavy handed, with the logo always turned to camera.
Personally, and of course this is just my opinion, but I would absolutely take product placement shots (even of the variety given by my sibling comments) over 2m of commercials every 10 minutes in the show.