From the article. Pure/purity.
Yuck. Their style of reporting numbers isn't even self-consistent; an impurity rate of 1e-8 is "six 9s after the decimal", but 1e-13 is "eleven 9s".
Obviously, they're wrong about where the decimal point in a percentage is in the first place, but if they're going to invent a distinction between "9s after the decimal place" and "9s", you'd think they could try to get that right.
They didn't call it six 9s of reliability or eleven 9s of reliability. They stated a fact, again as emphasis for the readers. This is not a technical document, it's Wired.
> they really meant was to refer back elliptically to their own different idiosyncratic terminology.
It was two sentences back, not like they went the whole article and used the second expression.
When discussing scientific concepts being haphazard with language seems like it should be called out, especially when the source is a respected publication like wired.
Simply take a few seconds to let us all know the error in my ways please.
It isn't haphazard, it's actually hyper specific and the terms have clear definitions in context. And in this case they are defined in the article.