Whilst that's true for one reason or another they have also been quite pro-privacy. Maybe that would be different if their own ad network had taken off but it hasn't.

So whilst Apple have been putting anti-tracking features in their products [0] Lenovo have been putting putting rootkits on their laptops [1] in theirs.

Personally I think I'm going to move to a Dell XPS 13 with Ubuntu.

[0] https://guce.oath.com/collectConsent?brandType=eu&.done=http...

[1] https://www.zdnet.com/article/lenovo-rootkit-ensured-its-sof...

Well, for one they have a reputation they need to maintain, so it's unlikely they would install malware or backdoors on their devices, as that would breach their users' trust; whereas Lenovo have no problem installing rootkits on theirs. It's also a question of principle/values, and I like Apple's more than the alternatives.