Who are your target users?
My understanding is that Betterment and Wealthfront are primarily aimed for upper middle-class millennials who have some savings but are not extraordinarily wealthy so as to have their own family office or dedicated wealth management team in Morgan Stanley / Goldman Sachs / JP Morgan / etc.
Since the upper middle-class in LATAM is significantly smaller than that of the US due to greater inequality, are you going after higher net worth individuals?