I created an account just to chime in. This is an awesome idea. I've tried the subscription based models and hated how easy it was to lapse into another shipment that I didn't want. Also the other players seem to make the the recipes intentionally hard and you have to babysit the hell out of the recipes while cooking. That's no fun. For me, I want to impress the ladies without having to work so damn hard. Keep up the great work!