> I think what OP wanted is usable NUC alternative on ARM (popularity is the result of that and is really proportional)
There's a little truth to that, but it also overlooks the huge effort the Pi Foundation has made to foster a community, which I think is the one thing the Pi team do that other board manufacturers simply haven't come close to matching.
I'd personally argue it's the work of the Pi Foundation that has lead to the boards success more so than the boards themselves, which to be honest are increasingly pretty under powered compared to almost all rivals and have very long intervals between upgrades. It has probably also helped that the Pi Foundation is a charity promoting CS education in schools, rather than a commercial enteriprise.