> Maybe junk has lower licensing fees so it increases their margins.

It has to be something like this. Licensing fees based on views, or maybe the license terms stipulate that they're not allowed to promote it or something.

Often I'll be browsing around in some deep page in Netflix and randomly see some AAA major Oscar title that's not mentioned or promoted anywhere. It just makes no sense.

Maybe these are expensive views, so Netflix reserves surfacing them only for people who have taken actions that indicate they're having trouble finding anything they like?

To kind of "rescue" users who are on the verge of cancelling?