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How much of the responsibility falls on the Landlord, given they created the targeted ad segments?

It's not like the Facebook Ad Manager has a guided wizard for the real estate industry to target prospective tenants.

It is not like there is a physical law of responsibility conservation. Multiple entities can carry 100% responsibility.

Bless this comment. I think this is a succinct representation of the struggles we are facing as a society.

Like links in a chain, they are all required for the chain to hold.

Facebook knows exactly what kind of advertisers they have on their platform.