> So does this mean there is money out there for the kind of tumblr/blog weirdness people like to read?
Sort of, if you've got the rare personality that can turn a blog into a form of entertainment. Along with the unrelenting dedication to do it in a rote fashion week after week for years. Once the audience latches on, you're not allowed to take a long hiatus or change what you do. Dooce (dooce.com) comes to mind, her blog had very primitive beginnings prior to growing into a serious monetized traffic destination for a time. I like to call them Howard Stern personalities, people that are gifted entertainers. You may not like their brand of content or personality (I don't care for people like Stern and Glenn Beck for example), but they've got the magic sauce for some audience base.
I spent a lot of time in the early blogosphere, circa 1998-2004 or so. Something that was amazing to observe, was how many very talented personalities were unable to break through to that ultimate next level of popularity. They seemingly had everything it required (whether wit, charm, skilled story telling, et al.) and still couldn't get there. The world has a lot of brilliant people that never break through for any number of countless reasons.