I look forward to a future where the web has separate <ad> <tracker>, and <drm> tags.
Would standardize all this garbo and make blocking components much easier.
Can anyone just write an RFC?
Can anyone just write an RFC?
I'd expect the push to come from browser vendors. Either by blocking ads that aren't in those elements by default, or feeding them garbage data.
"user-visible text or image(s) meant to advertise a product or service, separate from the primary purpose or offer of the page in which it is embedded"
... or something. IANAL.
This won't really hit people doing self-serve or custom ads much, but it'll cover the vast majority of the web.