People who support net neutrality believe that if private corporations are allowed to bill packets based on destination/origin/content instead of treating them all equally, society would be worse off. Here is a prime example of a corporation being extremely petty in a emergency situation when possibly lives are at risk. To quote:

'Verizon's throttling has everything to do with net neutrality -- it shows that the ISPs will act in their economic interests, even at the expense of public safety," County Counsel James Williams said on behalf of the county and fire department.'

How then will a corporation act when the stakes are even lower? Act in public interest or profit seeking?