We're already seeing this in machine learning. I used to follow the processor space fairly closely and I'd see various companies come out with designs that were specialized for some workload or other. The problem was that you could instead wait for a couple years and x86 would be just as fast.
You also have some other things going on like open source software, centralized computing in clouds, etc. that make having hardware that's optimized for some specific workload much more tenable.