At a time when people were still wearing watches, you could have an alternative time standard, on your wrist, in actual hardware.

Nowadays, you could have that easily as an app on your smart watch, but of course, there are far fewer people wearing smart watches.

Also don't forget the egalitarian approach of using a time format that's equally foreign to everybody.

It is a pretty nifty concept - having time in a day measured as divisions of 1000 (a "beat", a minute and some seconds) is aesthetically more pleasing and probably easier to deal with rather than divisions of 60, 24, and 12.

Kinda like how SI units are easier to reason about than imperal ones.