We just went and interviewed the guys above or asked thme for guest posts. You have to think how to serve their interests (traffic / exposure / relationships with a potentially cool company).
That totally makes sense. But if this is early in Mint's history then what's the benefit for them? I'm assuming it's not traffic or exposure since they already have it, right? This is a situation that applies to a lot of startups. What do they have to offer early on?