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Comment by 43920 | Hacker News Reader

> I have yet to see proof that any AMP itself (beyond the benefits) is used as a factor to rank results.

For news articles at least, the only way to be shown at the top of the search results is to write your page using AMP: https://searchengineland.com/googles-amp-carousel-working-se....

Edit: from Google's own documentation (https://developers.google.com/search/docs/guides/mark-up-con...): "The Top stories carousel requires that your content be published in AMP".

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That's from 2016. A lot has changed since. Try doing a search. There are plenty of non-AMP both at the top and in the carousel.

Just searched for "Trump". Every single carousel entry was an AMP page. So then I tried "Isis", "confirmation hearing", and "Angela Merkle". Same thing, 100% AMP in the carousel.

This is on an Android phone, using Chrome, with a US ip.

How does that show AMP is required, and not just that almost every major media site has chosen to serve AMP pages? I legitimately can't find a large media site that doesn't use AMP, so your observation is essentially meaningless. You're looking for a news site that doesn't use AMP (already extremely rare), makes their pages as fast as AMP pages, and is blocked from appearing in the carousel.

It is a response to the claim that "There are plenty of non-AMP both at the top and in the carousel".

News outlets use AMP because they get pushed out of the carousel if they don't. You have the cause/effect backwards.

> News outlets use AMP because they get pushed out of the carousel if they don't. You have the cause/effect backwards.

Looking at my Google News feed, I see articles from The New York Times and NPR listed prominently in the carousel, and yet neither use AMP.

>The New York Times and NPR listed prominently in the carousel, and yet neither use AMP.

Edit: NYT does use AMP: https://www.google.com/amp/s/www.nytimes.com/2018/09/06/us/p...

It's possible that the article I was looking at was a non-AMP link. At least, it didn't have the lightning bolt symbol next to it.

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