This is the third story today about a Google's handling/intentions towards web addresses and general webpages. The theme is Google wants/may want to push a new set of Google orientated web standards. This seems the least likely of the three to be strategically related,however.
The other two: Google may/may not be pushing the open web standard towards their own AMP pages, instead:
https://news.ycombinator.com/item?id=17920720
Google wants to get rid of URLs but doesn't know what to replace it with: