EA are trying to turn FIFA into a eSports game (see the recent FIFA eWorld Cup) and the majority of play takes place in the "Ultimate Team" mode. To get the high calibre players you'd use to build up your experience and reputation in UT you either need to make a ton of coins to buy them or buy "FIFA points" with real money and open the packs.
It's pretty standard practice for the higher end players to throw money at these packs to build up teams early on, so I suspect this move will put Belgian players at a disadvantage (it's not a total nightmare as you can buy most players in 'standard' varieties for a lot less, just not the in-form ones you'd use in competition play).
Of course, at the end of the day, it's still just a game.. :-D