There's not a lot of point to EV. Google and eBay don't even EV their primary domains; given what high-profile targets those are for phishing, the fact that they're not EV should tell you something about its utility as an anti-phishing measure.
Given that he never noticed it, and the fact that I've never heard of anyone else noticing it. I'd say that even when high-profile targets deploy EV, it still does nothing.
A possible exception might be banks. I've heard (I think in the HN comment thread of [1]) of people actually calling up banks asking why the name isn't in the green part of the browser. I know I check that address most often. I guess people are just most security aware when it comes to mixing the internet and money.
[1] https://www.troyhunt.com/on-the-perceived-value-ev-certs-cas...