To American values, restrictions on how you do business are as infringing as restrictions on individual rights.
Along that same line of thinking, I think another historical American value/attitude is that a business is a person. More precisely, businesses only exist because individual people decide to take risks with their lives in the pursuit of whatever values they hold. Since they hold the risk privately, they get to hold the rewards privately.
That many people who take such risks value financial profit may be a concern to some, but is a non-concern to society as long as the marketplace is free of coercion.
https://en.wikipedia.org/wiki/First_Amendment_to_the_United_...