More than 750,000 hospitalizations occur each year because of AFib. The condition contributes to an estimated 130,000 deaths each year. The death rate from AFib as the primary or a contributing cause of death has been rising for more than two decades.3,4
AFib costs the United States about $6 billion each year. Medical costs for people who have AFib are about $8,705 higher per year than for people who do not have AFib.
AFib Facts An estimated 2.7–6.1 million people in the United States have AFib. With the aging of the U.S. population, this number is expected to increase. Approximately 2% of people younger than age 65 have AFib, while about 9% of people aged 65 years or older have AFib. African Americans are less likely than those of European descent to have AFib. Because AFib cases increase with age and women generally live longer than men, more women than men experience AFib.[1]
I think the inclusion of a ECG and afib detection is going to make a huge difference in many people's lives.
Also consider that they may have raised the price, but not hugely significantly. I've had two ECGs done in the past year, and I'm sure each one cost my insurance more than the price difference of the watch.
One of my friends is highly skeptical of Apple's privacy and who will have access to this data, but as far as I can tell Apple does not have access to, or share health data with anyone. Although, maybe we should be concerned about people giving insurance access to this data without realizing the implications to their coverage/premiums.
[1]: https://www.cdc.gov/dhdsp/data_statistics/fact_sheets/fs_atr...