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It's only propaganda when people you don't like do it.

You're making the unstated statement that those parties have the same propaganda models. I think it's pretty clear that they don't.

They tend to have a commitment to consistency though, to the point of absurdity even, but you kind of have to in order to maintain the perception that everything is legitimate. Russians on the other hand likely have already known things aren't for a very long time, so no point in faking it.