We've had this discussion a billion times before on HN so I'll avoid a huge wall of text but it always boils down to the same conclusion: blockchains (as in bitcoin) are about being completely decentralized and trustless. It's an "and" not an "or", if you remove one of these imperatives they're completely pointless. Detecting tampering can be achieved trivially using public key cryptography and a good hash function.
So you're either saying that what IBM is doing is not a true blockchain or you're fine with anybody using PGP and sha256sum labeling their product as a blockchain. In the latter case it means that bittorent, linux package managers and Windows Updates qualify as "blockchains".
At any rate this is obviously a huge marketing ploy to get free advertising, like "web 2.0" or "cloud computing" before. The problem here is that pumping the "blockchain technology" also means pumping the entire ecosystem of cryptocurrencies which is 90% scams at this point.