Exactly, though unfortunately a lot of people don't manage to get unstuck. I used to be one of those people stuck in the past, pissed off at the people who are ruining a fixture of my life, giving way too much of a shit about things that aren't real. Then I realized that it's actually very boring for my interests and for the media to always be the same thing. Does there need to be more of the Star Trek that I used to enjoy? No, not really. It's been played out. If people want to completely change it to their liking, they can have at it.
That being said, I still find companies like CBS, Viacom, Nintendo, 343i, and Sony to be quite off-putting. If people enjoy their stuff, I don't think there's anything wrong with that, but I don't want to give support to companies that don't appreciate their customers.
At least Lucasfilm understood that the enthusiasm of Star Wars fans, their ability to make goofy and even elaborate fan films, was a big contributor to the continuing success of Star Wars.