So, I tried the "already verified? post now" link, and got:

"Switch accounts to publish on Google Search You're currently signed in as B1FF@gmail.com [not really]. This account doesn't have permission to publish on Google Search."

Looks like a channel for businesses and public figures, in competition with FB pages or Twtr posts.

It's funny, because back in 1997 Google search took off because of good results AND not having the top of the presented page full of crap. Someone is spending goodwill like it won't run out ...