Edit: Looks like the press release has been updated to make this explicit: Amazon today announced it is increasing its minimum wage to $15 for all full-time, part-time, temporary (including those hired by agencies), and seasonal employees across the U.S.
I think we're seeing an Amazon press release regurgitated as news on a wire service, no independent reporting involved.
Employer pays subcontracting company $30-$35/hr, subcontracting company pays the employee $15/hr or lower and pockets the rest. Subcontracting company offers benefits at almost 1/2 of your paycheck every month, and nothing else. Subcontracting company offers you nothing of benefit except for the job you could've gotten without them if the parent employer posted the jobs but they don't because then it would be FTE. Parent employer only provides the job openings to the subcontractor. This is all done so the parent employer can avoid paying any benefits.
It should be illegal in my opinion. A lot of lower level tech jobs and now even software development are going this direction. It's very big in Seattle and in my field it's impossible to move jobs unless you're willing to drop your salary $40k/year and wait for a potential FTE opening in which that company will hire you FTE, but you don't know how long you'll be making minimum wage.
A lot of companies (Lexmark is one I know for sure) like to trot out press pieces on how well they treat their employees, leaving out the fact that maybe 80% of the people working for them are not technically "employees."
I've never quite understood the system, to be honest. My company pays a contract company for my time. The amount they pay for my service is much more than the cost of hiring me as an employee, because they have to pay my portion of my managers' time along with enough to cover my benefits and some profit for the contract company. The company could have just hired me directly for some portion of the cost. The only downsides I see are that they can tout they didn't fire any employees when things get tight and they slash the number of contractors.
Will this increase push Amazon to make more people contractors? Time will tell