Jeff Bezos has to respect the law or face a series of consequences up to imprisonment. We all know he is going to respect the law like we all do. It is mean spirited to write a (potential) law that disrespects him directly. He can't really respond to that.
Sanders should have stuck to calling him names in a speech, or informally calling it the Bezos' Act. That is just discussion and fair game. This type of formal embedding is unpleasant at a deeper level to no-one's benefit. We can do without that in politics, thankyouverymuch.