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Unfortunate naming collision in that “data factory” is already a term in tech

'Data refinery' would be even more spot on as a metaphor, I think.

Data distillery?

My friend Timo Ellis has a new song called "Serfs Up" (All Night Wrong) that makes a fitting soundtrack to this article. https://m.facebook.com/story.php?story_fbid=1015708577141438...