"simply swaps small details" is undercutting the improvements made to the cars, especially with fit and finish, something tesla is rather poor at in my opinion.
my statement is accurate and didn't imply that they redesign the car every year. everyone knows that isn't how it works.
I agree with other comments that things like his fight with the diver was unhelpful. I don't know what was really behind the threat to take things private. Hopefully he learned something and will focus again on what he does best.
Sometimes, established industry needs someone from outside to threaten do do something even if it isn't the most profitable thing to do. I remember when iphones were charging for ringtones and wallpaper. Google's decision to make an open source OS, and threat to build a phone for it if no one else would, changed the whole game.
I'd rather invest time or money in Musk, despite the risk, just because he built the car, landed the rocket, and I want him to be able to do it again. I can respect an investor who just wants a safe return, but they should invest elsewhere and good riddance. He doesn't need that kind of investor always threatening to pull their money if he doesn't play it safer. Maybe instead of going public, he should start the world's largest Kickstarter.
Many of the major ("old, boring") car manufacturers are growing on the EV segment and will overtake Tesla soon if not already there. For example, BMW i3 has sold around 100k units now, about a third of Teslas. Overall the market is dominated by the Chinese manufacturers.
Tesla got where they are because of the media skills and connections of Mr. Musk and the media amplification that follows. With Mr. Musk gone I see rather dire times for Tesla as a company, regardless of whether the company is sold to someone or not.
Full disclosure: have never driven a Tesla but have seen it zoom to a tiny dot in the horizon in a really short time when the traffic lights turned green.
Reminds me of the "No wireless. Less space than a nomad. Lame." wrap-up the Slashdot editors gave[1] to iPod upon release.[2]
Any Tesla model is an exciting car, due to performance and handling, the sheen of EV greenness, and the otherness of experience[3], while still being a no-compromise daily driver. Even the range anxiety on longer trips is a strong emotion, count it as a long-term advantage, and yet another spark for endless discussions mentioning the brand. Contrast that with the i3 being mid-to-lower-end model among BMW offerings, and excites close to nobody.
There's no trick in bringing a boring, incremental car to the market; any large company can do it. Nor is it a springboard from rags to riches; it can only work in a slow-moving, low-innovation market, which new car market used to be for decades, but apparently got hot again.
The trick is to bring something that has appearance of new&fresh, that will set an industry-wide trend, will appear to push the envelope, and will make customers into excited fanboys queueing up for the goods, or preordering a year in advance. This is much harder for an established player, due to Innovator's Dilemma, and the inertia of any large organization.
BMW i3 is "yeah, I save a bunch of $$$ on gas, and I can usually fit the groceries in the trunk"; Tesla is, "I GOT 10k LIKES ON MY LUDICROUS MODE VIDEO ON YOUTUBE AND MY SIGNIFICANT OTHER WAS SCREAMING ALL THE WAY ALSO SUNROOF <3 AND I CAN LET GO OF THE WHEEL". Emotions.
Tesla is like the (early) fast and exciting X.com/PayPal among boring old banks with their wire transfers, rather than like umpteenth "also-ran" online payment processor we get every few months.
> Many of the major car manufacturers (...) will overtake Tesla soon if not already there
The IBM overtook Apple for several decades, in no small part thanks to the duopoly with Microsoft and their EEE tactics. And yet here we are, Apple > IBM. However IBM PC was effectively an open platform, while the modern passenger car is at best half-way such. In this race of Tesla against the proverbial Detroit, I bet on Tesla; and I put Elon's antics in the assets column rather than liabilities, with a "any PR is good PR" note.
[1] https://slashdot.org/story/01/10/23/1816257/apple-releases-i...
[2] and then there's the response Dropbox got early on on HN
[3] granted it's not for everybody. Just like Mercedes and BMW fans deride each others' ergonomic&stylistic choices.