One visible example of this phenomenon is wrt fitness. We often hear gym goers doing "training" rather than "exercising". That usage in itself shows a sense of vanity, may be a result of general identity crisis, because most of these don't compete in anything sports-y, leave alone "strength games"; they train to train more it seems. I am not saying they ought to compete, that would be against the spirit of the article which I like, but I am just saying that even when they don't commit to such achievement oriented pursuit in action, they do it with words. Most are into fitness to improve their aesthetics but here too they set unreasonable goals. The level of obsession is unbelievable. They do the most difficult lifts with the heaviest weights and constantly monitor the "gains", because anything less is for the sissies. They are the real world Dom Mazzettis.