Do people really think that a new plumbing firm calling itself a startup would enable them to hire cheap plumbers working 50% unpaid overtime for a half-arsed profit-share promise that maybe this new posh area will cause a great expansion in the future? No, the plumbers would know they're getting shafted.
Anyway, maybe this book can be a step in a humbling direction. The last two books were indeed filled with a lot of common sense that should be repeated.