I guess "explaining" art is cheating, although I agree that it would be interesting to get to know more about the ideas behind the piece.
I guess (I tried some quick calculations but it's far from my field) that a bolt of lightning would happily vaporize the steel if it hit directly? On the other hand they're more massive than typical lightning rod cables seem to be, so perhaps they're able to safely conduct the current to ground without vaporizing. Anyone?