We intend to be an open-core company, and monetize support and tools around the product.
"Project" is also a fairly common term to refer to open source tools and the community around them. See the nav bars for linuxfoundation.org or numfocus.org, for instance.
We will be making more products in future, some OS, some paid. So yes, monetization is on the cards :) - but our first goal is to create real good value!