At the end of the day, I still trust Apple the most, since they have a huge reputation they need to maintain, although I recognize it's not an optimal solution, as they might very well have weaknesses in their supply chain, or become dishonest at the request of some higher authority.
On a related note, it appears we don't live in the era of personal computers anymore, but rather personal interfaces. Most people are comfortable getting a mobile interface they control, while the computation and storage of their data is performed by somebody else.