Specific to you, I think you just added value to yourself even though you failed at trying to code because the act of trying to learn how to code itself made you discover that it's not as easy as it looks for just anybody, and thus make you appreciate your technical team better.

Not understanding what it takes makes it harder for non-technical people to appreciate talent. You could use your failure here as your selling point.

Of course, now non-technical "frat-boys" here are going to wave the "I tried and I failed" flag, but know that it's not hard for technical people to find out if you really tried or not.