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Comment by glhaynes | Hacker News Reader

This seems to me to be one of Apple's key weaknesses right now: who among Apple's top folks is involved in social? There was a big furor when @forstall joined Twitter... he's up to 33,000+ followers, still with zero tweets. Does Steve check his Facebook all the time? I don't get the feeling that he does, based on what I see from Ping.

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very true - you can tell when jobs called TweetDeck "TwitterDeck" in his earnings call - quote here: http://www.businessinsider.com/tweetdeck-steve-jobs-2010-10 . Hopefully apple doesn't miss the social boat, because i'm a big apple fan

"Hopefully apple doesn't miss the social boat",

I use social media tools as much as the next guy, but I don't believe that a company like apple really needs to get 'inside' the whole 'social media' movement.

I think they're playing the right moves focusing on allowing their platform to be a great base for these newer forms of media. All their new products and updates lend themselves well towards being a good base to build robust simplified online interactions on.

The iPad + App store are a prime example - it's almost the perfect tool to build easy, simple, social interaction software on top of.

My employer does a significant amount of work with Apple and, regarding their social media awareness, they're more cognizant than 90% of our clientèle about what they should and shouldn't be doing in the space. As for individual contributors at Apple, I have no clue, but the company as a whole is doing well in that regard.

s/Apple/Google

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