The fact that an iPhone can literally be used out of the box with no user-manual (unlike an engine-diagnostic unit) is testament to its simplicity. I don't even know why I am arguing this point.
Does iOS get everything right? Nope. Is an ongoing conversation about UX important? Of course. My point is not that the author may or may not bring up some valid points, it's that he hung his whole piece off of an self serving, insincere title and sensational premise.
More and more we are declaring that there is so much noise on the web that it's ok to bait users with nonsense titles. Just a couple comments down someone advocates this. If you let principles like sincerity and honesty slip just to get attention you've let a piece of your integrity go which in turn mars what you are actually saying.
If what you are saying isn't interesting enough to warrant an interesting title, maybe you aren't as smart as you think you are, or what you have to say is less important than you think it is. Either way, don't hijack the attention of others to validate your own ego, work harder and earn the attention honestly.