"What makes the organization addictive is the promise it makes to every employee about the future, which takes them out of the here and now." These promises involve power, money, influence, and social acceptance, the same as the promises of pop culture made-for-TV society.
Having a self-important and grandiose mission statement can make an organization addictive, even if it has little or nothing to do with the actual work being done. "The very fact of having goals can be enough to con employees into believing that everything is all right in the organization."
"One of the ways employees react to this addictive process is by changing their perceptions and thinking, therefore deluding themselves. They try to make themselves believe that the stated mission of the organization is really what is happening, even if what they are seeing and feeling as they work is quite different. When organizations function as the addictive substance, it is in their interest to keep promoting the vision of the mission, because as long as the employees are hooked by it, they are unlikely to turn their awareness to the present discrepancies. They choose to stay numb in order to stay in the organization. The mission is a powerful source of identification for workers. It is a type of philosophical orientation that appeals to their values. Through the mission they find a link between themselves and the organization."
BTW, the sociologists refer to these hidden agendas as the "latent functions" of the organization, in case you ever want to search through the academic papers about this.