Back up for me.
Facebook makes ~$105k in revenue per minute [1]. Since the outage was seemingly only US-based, and it lasted ~30 minutes, this outage probably cost them just over a million bucks.
Pretty staggering to think about.
Facebook makes ~$105k in revenue per minute [1]. Since the outage was seemingly only US-based, and it lasted ~30 minutes, this outage probably cost them just over a million bucks.
Pretty staggering to think about.
I have always wondered whether it is accurate to think about it like this. It sure is interesting to know how much companies make in revenue per minute, but it doesn't necessarily 100% translate to lost revenue in an outage.
For example, if I wanted to purchase something on Amazon, but the retail site went down I would not visit another site to purchase it. I would just wait until the site came back up. In that sense, the revenue isn't lost just delayed.
However, Facebook doesn't have a 100% fill rate of high value ads, so during the rest of the day they'll be showing somewhat more expensive ads to users, earning a higher average revenue. That will make up for some of the loss, despite lower usage.
They lost 30 minutes of primetime eyeballs from tens or hundreds of millions of people that would have seen ads but didn't.