> I'm not sure if that self-interest thing was misinterpreted. What I meant is that when people are alienated by corporate politics enough to not buy their things - then it's no longer in the economic self interest of the company.

Are you saying that's happened here?

I live in Europe, but my understanding was that Trump fans were in a minority (based on the fact that Clinton got more votes but rural states have more electoral college votes per capita), which would make being anti-Trump more likely to be a successful marketing strategy.