Funny the article made no mention of smell, which one might suspect would be treated in a similar way.
Edit: Trademark, not copyright, damn it!
Maybe the smell is a trademark only for other goods (I don't know what Class Playdoh falls in, toys?), eg Playdoh scented merch?
On searching I found an informed, brief treatment here https://loweringthebar.net/2018/05/play-doh-smell-trademarke....
While you can get some sort of single-molecule chemical representation of some specific smell or taste, that would be static (as in, the formula or construction wouldn't change) but most people would smell different things.
I suppose for those 'inventions' the recipe or method would be trademarked/copyrighted/patented but not the result.
[0] https://www.realclearscience.com/blog/2014/08/the_most_infam...