"Oops, the algorithm decided to wipe out your business. No, you can't talk to a human. No, you can't appeal it and there's no review, and we can't tell you why, because the algorithm said so" is something Google has gotten away with for years with many of their services. But it's going to wreck them as they keep moving into spaces where people expect a level of support commensurate with the amount of money they're paying. Even if there is real support available, the reputation for a horrible lack of it is so entrenched I don't see how they'll overcome it.