The first time I opend the start menu on Windows 10 after mostly using linux, it included news about Kim Kardashian. Since then, my thoughts have been sealed about Windows.
The default experience was garbage thrown in your face.
The leadership had to drive revenue growth and msn/ads were a money maker. That’s how they get promoted and we had to play their game.
Seeing that ladder chasing culture made me quit.
Very few companies actually legit give a shit about their users and the user experience. It’s so easy to blindly do things that annoy users but make a quick buck.