I think I have worked out what your app does:

* developer builds an iPhone app

* end-user provides some content for that app

* developer doesn't want the hassle of updating the app

* end user has an online editor to edit the content

- app updates itself

* developer sits on beach sipping daquiris <-- THE BENEFITS

If that is the case then the front-page should show it in the picture:

* a user with their phone

* a developer with the app

* the end-user customer with their CMS editor

If this is a correct description of the app then YOUR CUSTOMER is the developer and the tour page should then heavily feature Daquiris, instead of regular expressions. Getting high from regular expressions is about as lame as smoking dried banana skins :)