Ok, so what are the fluids that other crowd behaviour act in - if cyclists are minimising drag, what is the social equivalent for choosing which band to listen to or which film star to like, which policy to approve of?
Even if you try to use terms that do transfer, like say "avant-garde", you don't get much overlap. Imagine how the Tour de France would look if teams would split off here and there to follow their own course, hoping the others would follow.