A classic example are the companies that have sprung up for the sole purpose of maximizing Medicare payouts. Ever see those ads for scooters on TV "at no cost to you"?
Every so often someone would call up and ask about some odd item on their bill, and it would end up being some bullshit charge for something they didn't get, or a carefully selected charge that was similar to, but not really, they service that was actually provided.
But since most of the time the costs were covered by some other party most people didn't bother inspecting their bills or statements, or bother looking closely at what was charged.
2) Price it at $5,000. No one would actually pay that price of course.
3) Let people who have Medicare get them. Send the bill to Medicare, which is obligated to pay because it's a covered medical appliance.